Written by Justin Ensz
Graphic designer and webmaster

Google has always been noted as innovative in almost all areas of the web, but when it comes to searching information, it still holds number one. With its high standard, we suggest Google keywords to our clients looking to expand their web presence and searchability. Read on to learn more.

There are two primary purposes for Google keywords. The first is in writing your content; learning the popular keywords that a user will likely type into a search engine to find your website. The focus here is to first write your website content as you intend it, then go back and edit the text by switching out some key words for the most-searched words your potential customers are using. The result? You create a tag that sticks out a little further than the rest of your competitors, bringing your website closer to the top of a search engine’s results. For today’s web standard, this is the most important thing you can do for your site’s searchability.

The second purpose of the Google keyword list is to buy several of the popular keywords to insure your spot in one of the top three sponsored links on Google. If you are looking to spend a little advertising money, you will want to use this list to find out which words are worth purchasing – and it is a lot cheaper then putting an ad in the paper!

If you would like help in this area, let PAZ Design Group know and we will get you a free quote. If you would like to look into Google keywords yourself, then go to https://adwords.google.com/select/KeywordToolExternal and type in your own keywords.